Coconote AI’s Multi-Account Engine: $200 K MRR & 383 M Views in < 12 Months

Snapshot

• App launch: 2024

• Niche: AI Note Taking/Study App

• MRR: $200k

• Total reach: 383 M+ views across TikTok, Instagram & YouTube Shorts

1 | Product: “PDF → Brain Rot” with a Purpose

Coconote turns dense PDFs or lecture slides into fast-moving “brain-rot” videos (Minecraft parkour, Subway Surfers, etc.) paired with AI-generated notes, quizzes and flashcards. The meme-ish backdrop makes study content instantly familiar—and share-able—among Gen-Z students.

2 | The Multi-Account Content Machine

Coconote doesn’t rely on a single flagship handle. Instead, they run a mesh of student-faced channels:

• 12 TikTok accounts → 68 M+ views

• 4 Instagram accounts → 316 M+ views

• Several YouTube Shorts channels recycling the top TikToks

Six of the TikTok handles are pure UGC channels run by student creators, giving the brand fresh voices without adding payroll.

3 | Two Copy-Pasted Formats That Win

@coconote.ai

@coconote.ai

POV: You’re tired of getting bad grades 💔 #coconote #ai #notetaker #appstore #studytok #studyinspiration #fyp #motivation #study #college #notes

Coconote didn’t try to invent a new style—they lifted what already dominated the AI-study niche and iterated relentlessly.

4 | The UGC Creator Network

Student creators like @sidstudiesadhd, @jonstudies, and @coconote_collin post near-daily mixes of:

• Talking-head tutorials

• Reaction clips (“I found the ultimate study cheat…”)

• Memes / skits tied to campus life

• Real-time demos on homework problems

Here are a few examples:

@sidstudiesadhd

is that was college has become😭 #college #study #collegestudent #minecraft #lectureprank

@jonstudies

And he lowkey might be onto something 😭 #college #studentlife #studytips #studyhacks #collegelife #drpickle

The biggest smash came when @sidstudiesadhd riffed on the #WomenInMaleFields trend: 41 M views, 4.6 M likes, 531 K bookmarks—all with a soft CTA tucked into the caption.

@sidstudiesadhd

this trend is killllling me lmao (website is Coconote ai for those of you asking) #womeninmalefields

5 | Cross-Platform Synergy

Top-performing TikToks are automatically ported to Reels and Shorts, multiplying reach without multiplying workload. Their main IG account alone has stacked hundreds of millions of impressions by recycling every TikTok winner.

6 | Why It Works (Key Success Factors)

1. Volume + Consistency – dozens of fresh clips daily across 20+ feeds keep the algorithm fed.

2. Copy > Create – they swipe proven hooks from rivals, then out-execute on posting cadence.

3. Creator-Led Authenticity – real students ≫ polished brand voice.

4. Platform Recycling – one edit = three channels worth of content.

5. Trend Timing – they pounce on classroom-adjacent memes the moment they surface.

Takeaways for App Marketers

• More feeds = more lottery tickets. Spinning up 5-10 side accounts costs nothing and 10×’s the chance of a breakout.

• Steal shamelessly. If a hook dominates your niche, adapt it—don’t reinvent it.

• Let users do the talking. UGC creators build trust and out-produce any in-house team.

• Repurpose relentlessly. The ROI on a winning Short increases every time you syndicate it.

Coconote proves distribution beats originality: execute the obvious moves faster and louder than everyone else, and you can vault to $200 K MRR and 383 M views before the semester ends.