From $0 to $80,000 MRR in 70 Days with Rayz App

Snapshot

• App launch: mid‑July 2024

• Traction after 70 days: $80,000 monthly recurring revenue

• Top‑of‑funnel: 40 million+ TikTok views generated over one summer

• Content footprint: three faceless TikTok accounts recycling short clips

@rachel.mossssy

Italian olive 😍❤️‍🔥😍 #tanning #beach #summer #perfecttan #vacation #tanline #relatable

1  |  Swipe‑Clip‑Post: the 2.5‑Second “Tan POV” Engine

Rayz didn’t shoot the original video. The team scraped TikTok for aesthetic, already‑viral beach clips of tanned creators, trimmed each to a tight 2‑to‑3‑second loop, overlaid a quick POV hook (“Italian olive ✨”) and stitched on a screen‑recording of the in‑app AI tanning filter. One clip = one post; dozens posted every week. The formula married instant visual appeal (sun‑kissed skin) with an obvious “see‑in‑app” CTA, driving hordes to download.

2  |  Three Clone Accounts ≫ One Branded Feed

Rather than funnel everything through a single @rayz handle, the founders spun up three persona‑style accounts—@rachel.mossssy, @j3ss1caspam, and @charl111111e. Each posted identical “Tan POV” reels but from a different vibe, letting the algorithm pick winners and tripling surface area on every trend. Combined, the trio pumped out the full 40 M‑view wave that lifted Rayz to #1 in its micro‑niche.

3  |  Copy, Paste, Repeat—Across New Apps

The same channels became launch pads for follow‑ups: first Rayz (July), then Demure (Aug 20) targeting “looks‑max” anxiety, and One Minute for God (Sep 1) riding ChristianTok. The content stayed identical; only the screen‑recording and CTA swapped. Result: new apps spun up in days on the back of an already‑trained audience machine.

4  |  Five Takeaways for Fast‑Moving Indie Builders

1. Reuse > produce. Curated UGC plus a one‑line hook can outrun expensive shoots.

2. Keep clips under 3 s. Attention is the scarcest resource - hook, flash product, exit.

3. Multi‑persona syndication beats one branded voice. More accounts = more algorithm dice‑rolls.

4. Treat TikTok views as seed capital. Once a channel’s hot, slide in the next product with a two‑frame edit.

5. Retention is optional when velocity is the model. If the goal is cash‑flow, not a decade‑long moat, trending‑app churn can work, at least for now.

TL;DR

Rayz didn’t invent anything new; it simply hacked distribution better than anyone else in the beauty‑filter niche. By recycling eye‑catching beach clips into snack‑size reels, running them through three anonymous accounts, and hot‑swapping CTAs for new apps, the team sprinted from idea to $80 K in monthly revenue and 40 M views in just ten weeks—then kept the engine running for every launch that followed.