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- Oasis Water: $ 23 K MRR & 30 M Views in < 7 Months—All from Reels
Oasis Water: $ 23 K MRR & 30 M Views in < 7 Months—All from Reels
Snapshot
Launch: May 2024
Current traction: $23,000 monthly recurring revenue, 30 M cumulative views
Posting cadence: 1‑2 Instagram Reels/TikToks per day
Milestone: First account hit 100 K followers after just 232 posts
1 | The “Water Report” Hook
Creator‑founder Cormac Hayden settled on one repeatable format almost immediately:
On‑screen flow | Why it works |
|---|---|
Open with a bottled‑water brand name everyone recognises (“Today we’re testing Fiji…”) | Leverages brand familiarity to spike curiosity. |
Lab‑style PFAS / mineral ‘scorecard’ appears while Cormac narrates | Visual proof builds authority and keeps viewers watching. |
Soft CTA (“Full rankings inside Oasis Water app”) flashes at 10‑12 s | Seamless hand‑off to the product without stalling the video. |
Every clip finishes in < 15 s, marrying snack‑able education with an evergreen leaderboard that only lives in‑app. The result: rapid share‑ability and a clear reason to download.
@oasis.app Topo Chico test showed the highest PFAS levels #pfas #oasisapp
2 | Relentless, Single‑Channel Execution
Unlike other indie apps that spin up multiple feeds, Oasis doubled‑down on one main account and simply posted daily variations of the same “Water Report” formula. After 232 posts:
100 K followers achieved
30 M total views accumulated
$23 K in combined web + app MRR reached by month 7
Key insight: consistency + a proven hook outperformed scatter‑shot experiments.
first account to 100k organic followers. only took 232 posts over 7 months
— Cormac (@cormachayden_)
4:51 PM • Sep 19, 2024
3 | 5 Takeaways for Indie Founders
Pick a niche, then perform lab‑coat theatre. Concrete data (PFAS levels) framed in a quick, visual story turns boring science into viral content
Ship a reel every day—even if it’s a remix. Two uploads daily meant 60+ A/B shots per month without needing new concepts.
Let the leaderboard live behind the paywall. Teasing “full rankings” created built‑in cliff‑hangers that convert scrollers into users.
100 K followers from 232 posts > 10 K from 10 posts. Volume matters; algorithms reward steady signals over occasional spikes.
Solo‑founder ≠ small reach. One creator, one iPhone, and one editing template still broke the 8‑figure‑view barrier.
TL;DR
Oasis Water proved you don’t need a sprawling content org—or even multiple channel tests—to hit ramen profitability. One razor‑clear hook, posted twice a day for seven months, translated curiosity about what’s really in your favorite bottled water into 30 M views and $ 23 K in monthly recurring revenue.